Nicholas interviews Sheryl Plouffe, co-founder of IconMaker, and Weather Channel fame, who has helped entrepreneurs scale their businesses to six and seven figures through strategic podcast guesting and high-ticket offers. Sheryl shares her unique insights on building high-trust relationships, leveraging partnerships, and positioning yourself as an authority. Whether you're looking to grow your business or become a do podcast guesting, this episode is packed with practical advice on scaling to the next level. 📌 Topics Covered: Scaling your business through podcast guesting Building high-trust relationships for business growth The power of partnerships and strategic alliances Focusing on high-ticket offers to surpass six figures 💡 Want to learn more? Visit Sheryl Plouffe’s website: https://iconmakerlive.com 00:00 Sheryl Plouffe 00:51 Introduction and Guest Welcome 01:38 Sheryl's Media Background and Transition to Entrepreneurship 02:22 Leveraging Podcast Guest Appearances for Business Growth 03:20 Building High Trust Relationships 04:40 Positioning Yourself as an Authority 05:58 The Importance of Strategy Over Tactics 07:25 Setting Realistic Expectations and Building Partnerships 10:45 Mindset Shifts for Achieving Seven Figures 12:01 IconMaker's Unique Approach and Client Success 19:07 Sheryl's Secret Sauce and Scaling to Eight Figures 22:41 How to Connect with Sheryl and IconMaker 24:29 Conclusion and Final Thoughts