Dr. Michael Norton joins Joe to discuss his new book, The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions.  In this episode, Joe and Dr. Norton explore the hidden power of rituals in our daily lives. Highlights from this episode include: Understanding the powerful impact of rituals The difference between a habit and a ritualHow to find and examine our own personal rituals The role of rituals in transitions (becoming a leader, returning from combat, retiring from the military)How rituals can improve our performance and help us better navigate lifeRituals and family lifeHow to create family traditions when you move all the time....and much more!  Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor—with Elizabeth Dunn—of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of “50 People Who Will Change the World.” His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances. Special thanks to this week's sponsors! Veteran-founded Adyton. Connect Leadership With Action Across Distributed Formations With Mustr by Adyton. Mustr is your digital knife-hand for daily and rapid personnel accountability, real time response data visibility, and automated reporting. Learn more about what Mustr can do for your formation here! My favorite coffee is veteran-owned Alpha Coffee and I've been drinking it every morning since 2020! They make 100% premium arabica coffee. Alpha has donated over 22k bags of coffee to deployed units and they offer a 10% discount for military veterans, first responders, nurses, and teachers! Try their coffee today. Once you taste the Alpha difference, you won't want to drink anything else!  Learn more here.