Peta Beaumont brought an innovative product idea to the CEO of the company she worked at. He told her the idea would take 3 years to develop—that’s when Peta decided to do it herself.    Within 3 months, Peta launched NY Gym Towel Co., which sells anti-odor, anti-bacterial gym towels. The towels have unique designs that visually encourage customers to not cross-contaminate while wiping off gym equipment.    Listen to Mollie and Peta chat about:  Choosing the iconography of New York City to inspire the brand  The importance of asking questions upfront with suppliers Using her students to provide instant product design feedback How the Start and Scale community gave her the confidence to do a pre-launch How she hit her initial goal of selling 25 towels a week The introduction of yoga mat towels in her brand    Learn why Peta didn’t wait to make her business idea a reality. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine