After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert.    So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner.    Listen to Alicia and Mollie discuss:  How feedback from her salon customers inspired the idea of selling a curling wand How her work in the salon inspired Label7th's scarcity model Why you shouldn't wait to unpack your first product order How Start and Scale provided a seamless plan to launch Label7th Why being the face of the brand differentiates Label7th's marketing  The joy of hearing the sale alert ring on her phone on launch day Why selling out doesn't always mean you're profitable Why her goal was to be a guest on THIS very podcast   And much more business advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine