057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social
Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so successful that they realized their brand had pigeon-holed their business. So last year, they relaunched their brand as Selfcare Social, which provides an array of self-care products at an affordable price. The rebrand didn’t slow down their pace, now at $10K sales per month, thanks to their loyal customers and followers.
Listen to Mollie chat with Samantha and Wayne about:
How Start and Scale helped them discover their business idea How to market a product to an unfamiliar audience How to rebrand your business without losing awareness Getting featured in Vogue UK, Beauty Crew, PopSugar, and Women’s Health Why Google Ads worked better than Facebook ads to reach their audience How “normal people” became influencers for their brand The cost and challenges of international shipping And much more rebranding and self-care ecommerce advice...
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