Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand.    Listen to Mollie and Samantha discuss:  How her background working at Vogue and Marie Claire inspired her research  The 9 months manufacturing process Spending over a year building her Instagram presence  Creating vegan collagen from scratch  Obsessively listening to Nathan Chan and Gretta van Riel  How she manages her full-time job as a journalist and mother Creating a logo that would fit the bottling and packaging How lilac became the color icon of Naked Sundays  Winning the 2022 Mecca Beauty Innovation Award  Susutaining their growth and future products And much more skincare business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine