Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be shared with a community of mothers in need.    Mama’s Milk Bar makes clean-ingredient hot drinks, protein, and lactation blends to support a mom’s needs during pregnancy, breastfeeding, and an active postpartum lifestyle. Within 6 months of launching, Wendy made 6 figures of sales and created a “village” of repeat customers cheering on the brand.    In this interview, Mollie and Wendy discuss:  How her product self-research built a network of health experts, business advisors, and future customers How her background in packaging and graphic design helped create a beautiful brand image that makes moms feel special Sourcing from local producers to create an entirely New Zealand made product  How Start and Scale helped her build a network of pre-launch microinfluencers Creating a brand persona of solidarity, honesty, and inspiration through Instagram Why their community members are called “elders”  How she was able to build a 45% returning customer rate    Listen to how Wendy used her challenges to create a solution for thousands of like-minded mamas. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine