On October 16, 1843, while on a stroll along the Royal Canal in Dublin, mathematician William Rowan Hamilton had an aha moment which led to his famed discovery of the algebraic equations known as quaternions which is now etched on the bridge. Research shows that although creative insight and analytical thinking are distinct modes of thought, they do complement each other. These aha or eureka moments are typically considered the manifestation of creativity in a few creative geniuses; however, having access to one’s own creative process can be different for different people.  On this episode, professor of Psychological and Brain Sciences at Drexel University, Fellow of the Association for Psychological Science and the Psychonomic Society, and international best-selling author, John Kounios, Ph.D., discusses the process and science of creative insight and analytical thinking that marks our discovery of a brilliant solution for small or big problems. We all need strong Executive Function mastery to counter the effects of a lack of insight and a lack of immersive experience into “problematic” components which can take away the focus needed for solving one’s own problems. About John Kounios John Kounios, PhD, is a professor of Psychological and Brain Sciences at Drexel University. He has published cognitive neuroscience research on insight, creativity, problem solving, memory, and Alzheimer’s disease and coauthored (with Mark Beeman) the international Amazon Bestseller, The Eureka Factor: Aha Moments, Creative Insight, and the Brain (Random House). John's research has been funded by the National Institutes of Health and the National Science Foundation and has been reported by The New York Times, The Wall Street Journal, The Times (London), National Public Radio and was featured in BBC Television and Discovery Science Channel documentaries. His work was profiled by The New Yorker and The Saturday Evening Post and is part of a permanent exhibit at Chicago’s Museum of Science and Industry. He is a Fellow of the Association for Psychological Science and the Psychonomic Society. Book: The Eureka Factor: Aha Moments, Creative Insight, and the BrainWebsite: https://sites.google.com/site/johnkounios/ About Host, Sucheta Kamath Sucheta Kamath, is an award-winning speech-language pathologist, a TEDx speaker, a celebrated community leader, and the founder and CEO of ExQ®. As an EdTech entrepreneur, Sucheta has designed ExQ's personalized digital learning curriculum/tool that empowers middle and high school students to develop self-awareness and strategic thinking skills through the mastery of Executive Function and social-emotional competence. Support the show (https://mailchi.mp/7c848462e96f/full-prefrontal-sign-up)