We've all been in those Board meetings or had those conversations where someone drops a big name or points out a high-net-worth individual with the phrase, 'Wouldn’t it be great if we could just get them to give?' But chasing people who may have deep pockets but no real interest in the arts is most often a fool's errand, and it pulls us away from building lasting relationships with people who actually want them. Today, Bob will give you five reasons why this obsession isn't productive. Then, we'll flip the script to look at why we should focus on the people who are already passionate about your arts organization.