Jeff Meade (President of MEADE) is an expert in agency positioning. He managed to grow his agency beyond $20 million in revenue prior to moving into agency coaching. An agency wasn’t the initial vision. At first, Jeff and his co-founders were trying to operate as a consultancy. They quickly learned that a team of 20-somethings simply don’t have the domain expertise to sell consulting services to a Gen Y audience, so they pivoted to an agency model instead. After growing their agency to 8 figures, they wanted to go international. While they had good conversations with potential partners, they fumbled the offers due to inexperience. They took it as a learning experience and Jeff moved on to coach agencies on how to nail their positioning. The real battle when trying to settle on your position in the market is really understanding who are the folks you can help and why should they believe in your ability to perform. When people come to Jeff, typically they have a loose position and aren’t at a stage where going all-in on lead generation makes sense. To identify your focus point, you need to stop looking at your previous clients as your north star and really figure out the right profile outside of your existing rolodex. Tune into the full episode to learn how to differentiate your agency! HIGHLIGHTS:0:00 Intro3:58 Getting to $20+ Million7:31 The impact of packaging the right offer 10:47 How Jeff moved into coaching13:03 How to think about positioning21:24 Grow via thought leadership Connect with Jeff - https://www.linkedin.com/in/jeffmeade/  Connect with Mikael - www.linkedin.com/in/mikaeldia/