" There was a need to be able to humanize the North Korea issue, the North Korean people, and how we define success of redefining North Korea, rebranding North Korea. It's that when we go out and you ask somebody, when you think about North Korea, what's the first thing you think about that? It could be a specific story of a North Korean person. It was a memoir. They read somebody's experience." - Hannah SongStories change us. They have an unparalleled ability to move and inspire us, especially when they are personal and authentic. For Hannah Song, the CEO of Liberty in North Korea (LiNK), the stories of individuals affected by North Korea's oppressive regime were the catalyst for her to join LiNK and fight for their freedom. In this episode, Hannah shares her journey to discovering the true value of storytelling, and how she's using it to bring hope and change to those suffering in North Korea. Discover the art of storytelling as a tool for advocacy and social change, and how you can use it to amplify your organization's impact.  Contents Chapter 1 - Hannah’s Beginnings (1:57) Chapter 2 - What LiNK Does (10:38) Chapter 3 - North Korea in the Media (13:29) Chapter 4 - Connecting with Gen Z (21:01) Chapter 5 - Making People the Brand (22:26) Chapter 6 - The Resilience of Community (24:47) Chapter 7 - The Future of LiNK (26:46) LinksLiberty in North KoreaThe Aquariums of Pyongyang: Ten Years in the North Korean Gulag by Kang Chol-Hwan | GoodreadsHistoric Agency