Improving transportation requires more than developing new technology. That technology must be applied in the real-world, at scale, to make an impact. Here are some of the most common pitfalls that trip up some of the best attempts to improve our transportation ecosystem: Missing the implementation phase (building the product, building the company, and building the ecosystem) Developing a technology that doesn’t really solve a need Misunderstanding the structure and decision-making criteria for your target customers Underestimating the time required to make your change Waiting too long think about manufacturing Not taking the right approach to manufacturing Failing to realize the importance of culture and regulatory support for your solution Trying to innovate across too many dimensions Links: Show notes: http://brandonbartneck.com/futureofmobility/implementationpitfalls Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/