Tim Noonan is the founder and CEO of Evertrak, a company dedicated to revolutionizing the railway industry with sustainable, high-performance solutions. Links: Show notes: http://brandonbartneck.com/buildingbetter/timnoonan Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/⁠ https://evertrak.com/about-us/ https://www.linkedin.com/company/evertrak/ https://www.linkedin.com/in/tim-noonan-8533681ba/ Takeaways Tim Noonan emphasizes the importance of understanding the purpose behind business activities. Evertrak is focused on creating sustainable railroad ties using composite materials. The railroad industry faces significant challenges with traditional wooden ties failing prematurely. Building trust with customers is crucial for long-term success in the industry. The value proposition must focus on total cost of ownership rather than just price. A strong company culture is built on love, respect, and valuing employees as individuals. Tim believes that capitalism can be a force for good in society. The journey of innovation often involves mistakes and learning from failures. Creating a supportive environment for employees leads to better performance and satisfaction. Tim encourages others to have the courage to pursue their unique paths in life. Tim Noonan Bio Tim Noonan is the founder and CEO of Evertrak, a company dedicated to revolutionizing the railway industry with sustainable, high-performance solutions. Since founding Evertrak in 2017, Tim has been steadfast in his mission to build a team that drives innovation into a segment of the railroad industry that has not changed since the Civil War: Railroad ties. Tim is committed to making a positive impact on the environment and the community, fostering a culture where innovation and care go hand in hand. About Evertrak Evertrak is a leading innovator in sustainable railway solutions. Keywords railroad innovation, sustainable solutions , railway industry, composite materials, company culture, entrepreneurship, environmental impact, business strategy Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.