This episode is focused on the intersection of systems engineering and business building, emphasizing the importance of creating a sustainable and impactful company culture. It explores the complexities of product development, strategy, sales, marketing, and recruiting, highlighting the need for all functions within a business to work collaboratively towards a common goal. The episodes underscores the iterative nature of these processes and the significance of optimizing the entire system rather than individual components. Links: Show notes: http://brandonbartneck.com/buildingbetter/businessbuilding Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ Takeaways Building a sustainable company requires a focus on systems engineering. Culture is crucial for making a meaningful impact. Strategy is foundational for long-term success. Sales and marketing must align with company values. Recruiting the right people is essential for growth. All business functions must work together effectively. Flexibility and reliability are key in manufacturing. Iterative processes are necessary for continuous improvement. Optimizing the whole system leads to greater impact. Collaboration is vital for successful partnerships. Building Better Building Better with Brandon Bartneck is focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, impact, leadership, and more. Edison Manufacturing and Engineering: Edison is your low volume contract manufacturing partner, focused on assembly of complex mobility and energy products that don’t neatly fit within traditional high-volume production methods.