In Rafael Dernbach's role as a futurist, he discusses how cinematic experiences frame our lives today. The renowned researcher shares his take on the battle for audience's attention, the way how we pay attention has fundamentally changed, and why the rise in meditation represents a direct reaction to the ever increasing noise in our lives. He discloses insights with Futurespectives host Gabby Sanderson about his latest broadcasting project ‘the 24hr talk’ at the Locarno Film Festival 2022 and how innovation and reflection on new media will pave the way forward for cinema and the audio visual arts.