An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment.  Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/  In this episode we cover: How Kristin gets over her fear of flying!The role of WIR(e) - promoting representation for women in the industryHer entrepreneurial journey & focus on always learning something newWhen it's time to move on....Building a software businessAdvice for enterprise salesOptimising value in the current environmentAnds some great book recommendations... ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James Clear GROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS  by Tiffani Bova