A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.    This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected]  In this episode we cover: Building Millward Brown into a global powerhouseIntegrating different culturesThe importance (and dangers) of databasesThe future of moviesEncouraging women into the C-suiteHow to manage promotionsTips to be an effective CEORival Group and conversational research techniquesThe danger of interview questions and more... Eileen's books recommendations:  JULY'S PEOPLE: NADINE GORDIMER GREAT CIRCLE: MAGGIE SHIPSTEAD KLARA & THE SUN:  KAZUO ISHIGURO