If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN.  This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.  In this episode we cover: Matt's power-running careerHow Formula-E works and is continuing to innovateBreaking into new marketsThe importance of sustainability in sportUse of new methodologies Advice to succeed in the sports sectorWhat makes  a good agencyAdvice for younger practitionersBook recommendation: Peter James detective novels Follow FutureView on Twitter at https://twitter.com/FutureView7