The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future).  Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs.  This episode is brought to you by Vault AI.   Check them out at info.vault-ai.com to understand how ML can unlock the power of your content.  In this episode we cover: Grant's love of a good back-packHow the research process for video games worksFree-to-play and subscription business modelsCreating balance around game time for kidsDifferences in researching games and other sectorsLessons for the metaverseInternational variationsAdvice for those commissioning researchBook recommendations: THE ROAD - Cormac McCarthy BLOOD MERIDIAN - Cormac McCarthy Follow FutureView on Twitter at https://twitter.com/FutureView7