A deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z.  The highly engaging Paul Nesbitt, Director of  International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands.  This episode is brought to you by Vault AI.   Visit www.info.vault-ai.com to understand how ML can unlock the power of your content.  In this episode we cover: Paul's love the stars (literally and otherwise)How Twitch has evolvedHelping brands integrate within live streaming The skills to set up an internal agencyBuilding relationships with Gen ZUsing new metrics to gauge ad effectivenessMeasuring emotion and tying to outcomes Why brand building still mattersThe importance of being braveBook recommendations: THE SHADOW OF THE WIND  - Carlos Ruiz Zafon Follow FutureView on Twitter at https://twitter.com/FutureView7