The FutureView podcast is published in conjunction with InsightPlatforms.com This episode is brought to you by Interpret.   Visit www.interpret.la  to understand more about their suite of focused services and products to help companies create lasting impact in  video games, tech and web3. Episode 3  of Season 2 focused on a VAULT AI, who have pioneered the use of AI and ML in entertainment research, helping studio heads decide what to make and marketers reach their audiences. Learn how it all works with co-founder and CEO, David Stiff.  David also shares key take outs and tips from his entrepreneurial journey.  We cover....  David's journey from Melbourne to Tel Aviv to Los AngelesWhy he's a true romanticWorking in production and the market opportunity for more dataBuilding out AI solutions to analyse likelihood of ROI for entertainment contentThe role of humans in the processAI's inter-relationship with 'traditional' research methodsPotential future impact on researchRecommendations for founders/ attracting investmentHow Ashton Kutcher helped...Can research companies really be a VC caseWhere Vault goes next.And David's book/ content recommendations..... CROSSING THE CHASM.  Geoffrey Moore. WHO IS MICHAEL OVITZ. Michael Ovitz.   All episodes available at https://www.insightplatforms.com/podcasts/ Follow FutureView on Twitter at https://twitter.com/FutureView7