NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer).

Insights, Marketing & Data: Secrets of Success...

NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria).

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The FutureView podcast is published in conjunction with InsightPlatforms.com Episode 5 of Season 2 focuses on Chris Rethore, Chief Strategy Office of NRG, the leading global insights and strategy consultancy, operating at the intersection of technology, content, and culture. Among other areas, we cover.... Chris's background in musical theatreSimilarities & differences between political & entertainment researchHow tech research differsPioneering work in NigeriaNRG's evolution & blending different data sourcesWorking across the Stagwell GroupHow to think about product developmentThe future of consumer insightsAnd how Chris changed his mind about pork chops Chris's book recommendations... THE POWER OF FULL ENGAGEMENT by Jim Loehr THE LAST CASTLE by Denise Kiernan All episodes available at https://www.insightplatforms.com/podcasts/ Follow FutureView on Twitter at https://twitter.com/FutureView7

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