The FutureView podcast is published in conjunction with InsightPlatforms.com Part 1 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion... Among other areas, we cover....  Why Ross is a good man to have round the houseThe vast range of issues the Football Association coversPositioning consumer insights departments for maximum impactPromoting women's football in the UKHow LIV uses consumer insight to evolve a dynamic new format for golfUsing research to address societal issuesHow to chose the right methodologyLIV Golf's mission and how consumer insight supports All episodes available at https://www.insightplatforms.com/podcasts/ Follow FutureView on Twitter at https://twitter.com/FutureView7