The FutureView podcast is published in conjunction with InsightPlatforms.com Part 2 of a two-parter with Ross Antrobus, VP Analytics, Insight & Loyalty at LIV Golf, the new tour aiming to supercharge and modernise the world of golf.  Prior to joining LIV, Ross was the Head of Research at the Football Association, which also informs our discussion... Among other areas, we cover....  Developing LIV's broadcast propositionEvaluating effectiveness for sponsorsLaunching an insurgent brandEncouraging participation in golfUnderstanding event experienceMelding data sourcesAdvice for agenciesRoss's best and worst qualities! And Ross's book recommendations: POM POM GETS THE GRUMPS - Sophy Henn THE SMART BRANDING BOOK - Dan White All episodes available at https://www.insightplatforms.com/podcasts/ Follow FutureView on Twitter at https://twitter.com/FutureView7