Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT.  https://prompt.mba/products/prompt-ebook  David draws on a wealth of agency and client side experience across retail and media with the likes of Harrods, Tesco, BBC Worldwide, EMI Music and Harper Collins to summarise here the pros, the cons and the practical implications of using generative AI solutions right now in the research & analytics process.  And if that's not enough.... find out how data & insights have helped guide the careers of artists like  David Guetta and Tine Tempah.  Among other areas, we cover....  What makes a good segmentation?Using insights in the music businessThe importance of process and Phase Zero planningIs ChatGPT going to put researchers out of a job? The key learning rungs for effective use of ChatGPT in the insights processHow to get the most out of prompts and enhancing proposalsWeakness of ChatGPTPractical resources for researchersAnd David's  book recommendations: HOW MINDS CHANGE - David McRaney All episodes available at https://www.insightplatforms.com/podcasts/ Follow FutureView on Twitter at https://twitter.com/FutureView7