THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder.
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The story of the pint that turned into two billion data points....well, two pints actually. However,  since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion.  Among other areas we cover: - Nick's founder journey - His tips for fund-raising and successful scaling of a business - The market opportunity in the kids' research space - Tools to help media planners - Insights to guide licensing partners - The balance between SaaS and custom research - Why storytelling is still important within SaaS - Moving from data reporting to predicting trends All episodes available at https://www.insightplatforms.com/podcasts/ Follow FutureView on Twitter at https://twitter.com/FutureView7
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