In this podcast we chat to Christelle van de Merwe, whose presentation was around scaling the customer experience through technology. Christelle Van de Merwe is the Global Director of Customer Innovation and Transformation at Mimecast. Prior to this, Christelle’s passion for CX originated at the University of Cape Town with a Bus Sci Degree in Marketing and then many years in the telco industry, including Cell C and Virgin Mobile. The focus has been on translating the subjective concept of customer experience into a scientific, objective process by mapping the customer journey and providing scoring opportunities at each juncture. Her focus now is on optimisation and exploring different approaches to embrace Customer Success as an outcome.