Hosts: David Adler, Claire Hoffman Guest: Keyana Kashfi In this special edition of GatherGeeks—recorded live at the 2022 Cannes Lions International Festival of Creativity—hosts David Adler and Claire Hoffman (BizBash’s senior contributing editor) sit down with Keyana Kashfi, the global senior director of experiential and content production at Spotify. Kashfi, who is also a BizBash Event Master, was in charge of the creation of Spotify Beach at this year’s festival. She brought in some of the world’s top musical talent not only to grab attention at Cannes, but to prove that live experiences are critical to Spotify. In this podcast she also discusses the daytime/nighttime approach her and her team took to create Spotify Beach, differences she’s seeing in audiences post-2020, and advice for event pros just starting out.