A €9,000 frame, a €27k build, and €22K spent on developing the bottle alone… Wilier has a new TT bike. Escape Collective had exclusive access to the development of this new bike in a seemingly impossible time frame. Leading the design project was Marco Genovese, Head of Design at Wilier Triestina. With 14 years of experience in developing over 100 frames, Genovese knows a thing or two about carbon frame design. Escape Tech Editor Ronan Mc Laughlin sat down with Genovese to deep dive on all things frame design to discuss everything from brainwaves in the shower to initial concepts and from modern design tools to made-up UCI rules. The Supersonica may be a time trial bike, but this bonus episode of the Geek Warning podcast is for anyone who has ever wondered how bikes are designed. Escape Collective's podcasts are made possible by our members. Head on over to escapecollective.com/member to support this show and everything else on our podcast network. Also, we'd love to get your feedback on this show and our other shows. Share your thoughts at escapecollective.com/podcast-survey.