Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue. Contents: 03:14 - Why Gen Z is chipping away at their parent’s retirement funds11:10 - Rise and fall of the gig economy20:44 - Emotional spending and treat culture