In this episode, Zach delves into generative AI with guest Mark McKelvey, Co-Founder of Stacked Analytics. The two talk about the staying power of generative AI, with Mark providing insights into its various applications. From using large language models for data extraction and categorization to exploring novel ways of utilizing generative AI in decision-making systems, Mark shares how he incorporates these tools into his consulting work to drive efficiency and innovation for businesses. The discussion also touches on the risks associated with automation and the importance of societal readiness for the evolving landscape of AI technology. Like, Subscribe, and Follow: YouTube: https://www.youtube.com/channel/UCAIUNkXmnAPgLWnqUDpUGAQ LinkedIn: https://www.linkedin.com/company/keyhole-software Twitter: @KeyholeSoftware Find even more Keyhole content on our website (https://keyholesoftware.com/). About Mark: Mark has many years of experience working with cloud service providers (AWS, GCP, Azure). He gets a kick out of improving decision-making with data. The problems he most enjoys involve building, leading, and working within teams to optimize systems, automate where prudent and uncover value in data stores. The bulk of his experience and expertise lies in designing and implementing data systems including sourcing data, ETL, warehouse design, data analysis, algorithm selection, model tuning, and automation. Mark on LinkedIn: https://www.linkedin.com/in/mckelveydata/