Zach interviews Martin Waxman, a LinkedIn Learning Instructor, Author, and Communications Expert with a specific interest in Generative AI. Martin began his career as a television writer and producer before diving more into the PR side of things after life threw him a curveball. Now, after decades in the professional space as both a professor and consultant, Martin teaches companies and individuals how to harness the power of AI from a marketing standpoint. Today, Martin and Zach talk about how GenAI can be harnessed and used for rapid growth, but it's not all sunshine and rainbows! They'll also dive into what should give us pause about this incredible tool. Join us for a great conversation about AI. Like, Subscribe, and Follow: YouTube: https://www.youtube.com/channel/UCAIUNkXmnAPgLWnqUDpUGAQ LinkedIn: https://www.linkedin.com/company/keyhole-software Twitter: @KeyholeSoftware Find even more Keyhole content on our website (https://keyholesoftware.com/). About Martin: Martin is a "digital/social media/communications guy" with roots in PR and the creative arts. He conducts AI research on the relationships between humans and machines, leads digital, social media and Generative AI training, and writes a popular newsletter, Digital Marketing Trends. Martin is also a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business, and associate director of the Future of Marketing Institute. He teaches digital strategy at McMaster University and speaks on AI and digital media at conferences and events across North America. Martin possess a BA, General Honours Fine Arts, from York University, and a Master of Communications Management (MCM) from McMaster-Syracuse Universities. Martin on LinkedIn: https://www.linkedin.com/in/martinwaxman/ Digital Marketing Trends (newsletter): https://www.linkedin.com/pulse/does-ai-make-good-enough-your-default-state-mind-waxman-mcm-apr-lx4wc/