Zach hosts tech leader, CTO, MIT professor, and author - Mark Herschberg. Mark's resume is impressive and storied; highlights include helping HBS develop market theory training software and parachuting into Fortune 500 companies to foster start-up-like innovation. He has also worked extensively with #BigData and #MachineLearning AI since the 90s, developing a number of data-driven projects, some of which use AI. Currently, Mark is doing a lot of work with #GenerativeAI; he holds patents that use #GenAI and is currently working with a handful of companies whose products are based on AI. Zach and Mark talk about his current projects as well as a number of issues GenAI poses to tech and society at large. They hit on hallucinations and the need for Generative AI that cites its sources. They talk about AI's impact on the signal-to-noise ratio (misinformation) and how both machines and humans need to be better trained to fact-check information. They also discuss future engineers and the continued need to understand what's going on under the hood of the software, even if GenAI makes troubleshooting easier. Like, Subscribe, and Follow: YouTube: https://www.youtube.com/channel/UCAIUNkXmnAPgLWnqUDpUGAQ LinkedIn: https://www.linkedin.com/company/keyhole-software Twitter: @KeyholeSoftware Find even more Keyhole content on our website (https://keyholesoftware.com/podcast/). About Mark: Mark Herschberg is a seasoned executive and cybersecurity expert who bridges the divide between business and technology. He has started, grown, and fixed startup companies spanning over a dozen different verticals as well as helped two Fortune 500 companies with their internal startup initiatives. Mark has also been involved in creating educational programs for MIT and Havard Business School. Of late, he's helped companies think through their artificial intelligence strategy in general and particularly AI cybersecurity issues. Find Mark on LinkedIn: https://www.linkedin.com/in/hershey/ Mark's Book, The Career Toolkit: https://www.thecareertoolkitbook.com/  Brain Bump: https://brainbumpapp.com/