Todd unravels the power of alter egos. He also shares the unconventional marketing strategies that propelled him into the sports industry, and the secrets behind mastering the mental game for peak performance. Here’s a glance at what you’ll discover from Todd in this episode: Unveiling Alter Egos for Success: Explore the power of alter egos for personal growth and success From Hockey Pucks to High Performance: Learn how Todd Herman's unconventional marketing revolutionized the sports industry Mastering the Mental Game: Gain insights into Todd's coaching mastery in the mental game for top athletes and leaders Environmental Influence for Peak Performance: Understand how environmental factors impact achieving peak performance. Marketing Magic: Todd's Lumpy Mail Success: Discover Todd Herman's creative marketing strategy and its unexpected positive response