In this episode, Joe Polish interviews Ruari Fairbairns, Founder of One Year No Beer, who shares insights on the pervasive impact of alcohol, the alcohol industry's influence, and the link between alcohol, trauma, and mental health. Here’s a glance at what you’ll discover from Ruari in this episode: Discover Ruari Fairbairns' revolutionary approach to breaking the booze habit that's turned skeptics into believers across 137 countries (PLUS: The story of the global movement "One Year No Beer" that's saving lives one sip at a time.) The link between trauma, stress, and drinking habits. (Ruari explains how addressing these deeper issues can lead to more effective recovery.) Technology Meets Temperance: An innovative technology that monitors your central nervous system to help you understand and manage your stress and drinking triggers. What if stopping wasn’t about quitting, but changing? Ruari flips the script on sobriety with strategies that replace harmful habits with powerful new ones. (Dive into the method that makes the journey from addiction to recovery both successful and sustainable.) Beyond Sobriety: Ruari challenges the traditional narratives of addiction recovery, advocating for a new approach that addresses the root causes of alcohol dependence. Exposing the myths peddled by billion-dollar booze businesses (and why 2 simple words have led more people to drinking problems than almost anything else...) What could giving up alcohol do for your brain and body? Ruari unpacks the startling health benefits of sobriety—improved mental clarity, enhanced physical health, and overall vitality. Discover why less alcohol means more life! Learn how Ruari’s research with Stirling University is uncovering the shocking impact of peer pressure on drinking habits, especially among professional women in London. Ruari shares how you can rethink your relationship with alcohol, offering practical tips for a healthier, happier, and more productive life. Ruari shares his ambitious plans to take "One Year No Beer" beyond a challenge to a comprehensive educational and research initiative, set to redefine health and happiness. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.