Jodi Derkach, senior manager of land and resource at Nutrien, talks about how “where” is the key to solving major challenges in Nutrien’s potash business. Among other things, mapping helps Jodi’s team reach executives and secure the millions of dollars needed to run capital-intensive seismic programs. Want to grow your geospatial strategy toolbox? Get a quarterly roundup of resources sent right to your inbox by visiting our Communication Preference Centre and selecting “GIS Strategy”.