Joining Ed this week is data expert Auren Hoffman. Auren is the founder of SafeGraph, a geospatial company that aggregates geospatial data from multiple sources and sell it to a diverse list of clients. Listen in as Auren explains where the data comes from, how it is used, and the issues around accuracy. They also discuss the business of places data and the type of clients that need it the most. The key, according to Auren, is knowing your customer and building your product with them in mind. Tune in to learn about Safegraph’s Placekey initiative, an entity matching system for places that enables merging/syncing of places data. Learn how to access this highly accurate merging system on this week’s episode. Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.