Ed Freyfogle interviews Jake Cracknell, co-founder and CTO of doorways.ai, a company focused on geocoding and routing for the delivery use case. They discuss the frustration of navigating the last 100 meters of a delivery and the need for efficient routing and parking solutions. Jake explains how doorways.ai provides navigable geocoding, doorway geocoding, and optimized paths that avoid barriers. He also highlights the challenges of geocoding and routing in complex areas and the potential for using AI and machine learning in the future. The recently-founded company now exposes a public demo so potential users can see the benefits of doorstep level geocoding. Finally, no discussion of geocoding or routing would be complete with out a horror story. Jake and team have done the analysis and found the worst routing example in the UK. Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.