In this episode Ed interviews Octavio Herrera, the founder of recently-launched AddressHub, an address intelligence API for parcel delivery companies. Octavio discusses the importance of address data and the challenges associated with it. He highlights common mistakes in address data, such as abbreviations, inconsistent formatting, and assumptions about addresses working the same way in different countries. Octavio explains how AddressHub helps solve these issues by cleaning and normalizing address data and using multiple geocoders to find accurate coordinates. He also shares his perspective on alternate address solutions. Finally, Octavio promises he will be speaking at a Geomob Berlin in the near future.  Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.