Robin Wilson, maker of the British Placename Mapper, discusses his project and the power and joy of digital geography. The web app allows users to search and explore British place names, revealing fascinating patterns and historical trends. Robin built the tool for fun during a period of free time and was pleasantly surprised by its viral success on social media and Hacker News. He emphasizes the importance of simplicity in building web geo-focused tools. Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.