In this episode, I interview LJ Luciano, the owner and operator of ATX Beach, the largest beach volleyball facility in Austin, Texas. We discuss LJ's journey into volleyball, the growth of the Sand Wannabes Facebook group, and the challenges of starting a beach volleyball venue. LJ shares his experience in raising money through crowdfunding and emphasizes the importance of having a site before seeking investors. We also discuss the significance of building a comprehensive business plan and understanding the costs involved in running a facility. I highlight the importance of alcohol sales in a bar with a volleyball setup and the challenges of running a restaurant alongside a volleyball venue. We talk about the need for a solid business plan, understanding the competitive landscape, and adapting to different revenue streams. We also touch on income streams in the beach volleyball industry, including leagues, tournaments, private events, and merchandise sales. 🌟   🔥 💪 🏐 GET DAILY VOLLEYBALL TIPS, ADVICE & DRILLS 🔥 💪 🏐 https://www.betteratbeach.com/pcdrillbook CLICK THE LINK AND WE'LL SEND YOU 🔥My 36 Most Effective Beach Volleyball Drills 🔥My 3 Favorite 50-Minute Workouts For Volleyball Players 🔥My YouTube Playlist Clarifying The Biggest BVB Arguments & Rule Disputes 🔥My Top 20 Lessons Learned From 15 Years As Professional Volleyball Player 🔥SAVE 5% WITH OUR MEMBERS ONLY DISCOUNT CODE for Workout Programs, Online Coaching, Camps, Swag & Merch. https://www.betteratbeach.com/pcdrillbook OR CHECK OUT OUR MEMBERSHIP & GET: 🔥 💪 🏐 VOLLEYBALL TECHNIQUE & STRATEGY 🔥 💪 🏐 VOLLEYBALL COACHING 🔥 💪 🏐 WORKOUTS FOR VOLLEYBALL PLAYERS https://www.betteratbeach.com/virtualtrainingpodcast Time Stamp:  00:00Introduction and ATX Beach 03:44The San Wannabes and Crowdfunding 07:07Becoming an Entrepreneur and Raising Money 24:15Building a Business Plan 37:22Small Business Loans vs. Crowdfunding 41:02Understanding Costs and Expenses 42:28The Importance of Alcohol Sales 45:47Creating a Solid Business Plan 48:15Understanding the Competitive Landscape 52:59Exploring Different Revenue Streams 59:44Knowing When to Pivot 01:06:11Stick to the Current Model 01:10:34Challenges of Matching Skill Levels 01:17:21The Growing Popularity of Pickleball