Today we’re continuing our circular business themed season with David Knutsson, CEO and Founder of Parently. Parently aims to make parenting worry-free by offering subscription services for children’s things including strollers, bikes, and cots. Parently was born in 2019 while David was expecting his first child and discovered no other companies in Sweden offered high value children’s products through subscription-based, circular business models. In this episode, you’ll learn the unique way Parently’s business model works, the challenge they have faced, and why David refers to refurbishment as the ‘sewage system of the circular economy.’ Hint: it’s a backbone to making circular economy happen, but no one wants to talk about it or deal with it. Resources and links discussed in this episode are available at gettinginthelooppodcast.com.