It’s official! I’m now Dr. Whalen and today we’re celebrating on the podcast by mixing things up a bit from our normal interviews. Lately I’ve been receiving a lot of requests from people who are just getting into the circular economy and want to understand the basics. Recently I had the chance to incorporate storytelling techniques into my approach when I was invited to give a keynote speech at Lund University for an event called Trendspotting Circular Economy. I thought I’d share the talk with you and I hope it will inspire you in how you communicate circular economy.