In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta is joined by Gil Eyal, the Head of Marketing and Innovation at Silverstein Properties. Their conversation delves into Gil’s transformative “aha!” moments, contrasting influencer marketing with celebrity endorsements, avoiding common pitfalls in celebrity endorsements, and highlighting the importance of storytelling in effective marketing. They also discuss diversification in digital marketing, the critical nature of conversions in marketing metrics, the longevity and scalability of various marketing channels, and the evolving role of AI in the marketing landscape.