Host Will Larry is joined by Priyanka Mahajan, the founder of Ammi, a startup dedicated to supporting new and expectant parents with expertise, support, and community. The conversation highlights the challenges of parenting, the absence of a universal parenting manual, and how Ammi seeks to provide a personalized co-pilot for parents navigating the early stages of parenthood. Priyanka shares her journey from a career in strategy consulting and corporate roles across different countries to founding Ammi, driven by personal experiences and the desire to make a meaningful impact on parents' lives. Priyanka discusses the core challenges she faced as a parent, such as dealing with the loss of control, the transition to motherhood, and the importance of acknowledging and navigating the mental and emotional shifts that come with it. She introduces the concept of "matrescence," likening it to adolescence, as a significant, yet underdiscussed, transition into parenthood. Priyanka's personal struggles with anxiety and the impact on her parenting led to the realization of the need for support and resources for parents, particularly in the areas of mental health and emotional well-being. Ammi's mission is to fill the gaps in the current parenting support ecosystem by providing accessible expert advice and resources. Priyanka emphasizes the importance of mental health, the creation of a supportive community, and the development of a digital platform tailored to modern parents' needs. Finally, she outlines the challenges and opportunities ahead, including fundraising, product development, and establishing trust with parents. Ammi Follow Ammi on LinkedIn, YouTube, Facebook, or Instagram. Follow Priyanka Mahajan on LinkedIn. Follow thoughtbot on X or LinkedIn. Become a Sponsor of Giant Robots! Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. And with me today is Priyanka Mahajan, Founder of Ammi, a startup that provides expertise, support, and community to new and expectant parents. Priyanka, thank you for joining me today. PRIYANKA: Will, thanks for having me. It's great to be here. WILL: Yeah. I'm so excited to talk to you about parenting. Anytime I get to talk about parenting, I light up, so I can't wait to talk to you about it, pick your brain, and just hear any advice you have for me. PRIYANKA: [laughs] That's great. It's always nice to talk to people who get the challenges, so very happy to dive into it. WILL: Yeah, definitely. Me and my wife we always talk about we wish kids came with a manual because you just don't know what you're going to get. Out of my three kids, they're all not even close to being similar in any way. PRIYANKA: No, that's totally right. You know, this manual that most people or most parents wish for after their kids are born doesn't quite exist. And it's also deeply personal, and that's exactly what you mentioned about your kids being different. But each parenting experience and, you know, giving birth is different. Each birth is different. Your body is different. So, all of that is quite deeply personal. And that's essentially what we want to do with Ammi is be able to provide this co-pilot to expectant and new parents to guide and help them through that early phase. WILL: Yeah, oh, I can't wait. Before we dive in too deep, can you tell us a little bit about who you are, your background, and kind of how you got to this place? PRIYANKA: So, first thing, I suppose, is I am Indian. I was born and raised in India, and I've lived in about four countries, including the U.S., and now live in London. I started my career in the strategy consulting area and then moved into internal strategy roles for telecoms and tech industry. And I had my children through that period of working for big corporates and essentially, you know, was busy climbing the corporat