Ghada also tells us about her mission to make content design a more integrated part of the design sector in Egypt. She shares the challenges she faces convincing people they need content teams involved from the beginning in episode 2 of our podcast, Global Content Design. Sarah and Ghada also talk about where information architecture fits into content design and how it helps make content better for users. Episode transcript: https://contentdesign.london/assets/transcripts/global-content-design-episode-03-transcript.txt Ghada Kandil is the founder and CEO of Fikrbayan, a content strategy and design consultancy. Ghada has almost 30 years of experience in information architecture, content strategy, content management, content design, and conversational design. Advocating for content being the user experience (UX), Ghada partners with multidisciplinary teams to design digital products and services for the Egyptian government, United Nations Development Programme (UNDP), corporations and start-ups. She has planned, managed, and designed content for a range of sectors including health, technology and education, and several industries including telecommunication and travel. She is the co-regional director of World Information Architecture Association (WIAA) Middle East and Africa. Ghada was born and lives in Cairo, Egypt. You can find Ghada on LinkedIn, Twitter and Bluesky: https://www.linkedin.com/in/ghada-kandil-6333757/ https://twitter.com/GhadaKandil https://bsky.app/profile/ghadakandil.bsky.social Email [email protected] to tell us: - what you want to hear about, - anyone working in content you think we should be talking to, - how can we share a range of experiences in our community in a way that makes us all stronger. Content Design London newsletter: https://contentdesign.london/sign-up-to-our-newsletter Content Design London on LinkedIn: https://www.linkedin.com/company/content-design-london/