In this engaging episode of "A LA LATINA," Cynthia and Claudia sit down with Alicia Enciso, former CMO at Nestle, to weave through her illustrious journey and extract invaluable insights for those looking to broaden their horizons and make their mark, especially in the realm of multicultural marketing. 1. Aim for the Heights Alicia Enciso teaches us the essence of 'Ve Por La Grande'—the act of setting lofty goals and the courage to reach for them. This mantra is about transforming aspirations into achievements and embracing the mindset of aiming beyond the immediate grasp to realize your full potential. 2. Vocalizing Ambitions: The Catalyst for Advancement Our distinguished guest sheds light on the power of articulating your goals. By putting her aspirations into words and sharing them with those above her, Alicia demonstrates the magic that unfolds when you declare your intentions and allow others to become allies in your journey to the top. 3. Multicultural Consumer Growth: The Untapped Market With Alicia's profound expertise in multicultural marketing, we uncover why now is the moment to go all-in on marketing to Latinos. This segment offers a deep dive into the significant growth potential within multicultural consumer segments and the strategies to engage effectively. This episode of "A LA LATINA" is a masterclass in reaching for the stars, advocating for oneself, and the crucial understanding of the marketplace's evolving landscape. Join us as Alicia Enciso shares her storied experience and strategic acumen, offering a wealth of knowledge for every professional, especially those in the vibrant field of marketing. Empower your aspirations and tune in to this episode for a guide to soaring heights in your career and tapping into the pulse of multicultural markets. Listen to the extended video version of this episode on our Youtube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com FOLLOW OUR SOCIALS Instagram: @alalatinapodcast Tiktok: @alalatinapodcast Youtube: @alalatinapodcast Facebook: A La Latina Podcast For partnership opportunities, click here.