In this episode of "A LA LATINA", hosts Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Emma Carrasco, Senior Vice President of Corporate Affairs at NBCUniversal News Group. The main takeaways from the episode are: Emma's journey from an administrative role to a C-suite position in a major corporate company. The importance of media organizations building trust by representing diverse perspectives, essential in gaining audience trust. The business benefits of investing in Latino content, as demonstrated by NBC Universal News Group's success. Emma discusses her first-generation American background, the impact of her family's values, and her career progression. She highlights the significance of cultural and linguistic skills in her roles, especially in connecting with Latino communities and consumer segments. Emma's leadership in developing Latino-focused content at major corporations is emphasized. She details her experiences at companies like FleishmanHillard, Univision, McDonald's, and NPR, where she leveraged her cultural insights for market growth. The episode also covers topics like the role of education in career acceleration, the power of Latino work ethic and cultural perspective in corporate America, and the importance of voting and staying informed. Emma Carrasco's insights provide valuable lessons on leadership, cultural authenticity, and the impact of Latino representation in corporate and media landscapes. Listen to the extended video version of this episode on our Youtube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com FOLLOW OUR SOCIALS Instagram: @alalatinapodcast Tiktok: @alalatinapodcast Youtube: @alalatinapodcast Facebook: A La Latina Podcast For partnership opportunities, click here. Learn more about your ad choices. Visit megaphone.fm/adchoices