Welcome to the latest episode of "A LA LATINA: The playbook to succeed being your authentic self"! In today's inspiring conversation, Claudia and Cynthia are joined by Natalia De Greiff, Vice President of Automation at IBM Americas.  Natalia is at the helm of leading the IBM Ecosystem for the Americas, where she passionately supports partners in their endeavors to leverage IBM technologies and platforms for their clients' digital transformation journeys, fueled by the power of hybrid cloud and artificial intelligence. With a stellar 20-year professional career spanning across the Americas region, Natalia's expertise is unparalleled. From her early beginnings in Colombia to her ventures in the United States and Mexico, Natalia has honed her skills and leadership capabilities in esteemed companies like Xerox, Informix, and IBM. Her journey has seen her manage various positions in sales, software, hardware, services, and general management, providing her with a comprehensive understanding of transformation and growth strategies. In this episode Natalia shares invaluable insights and wisdom on how to climb the corporate ladder, offering guidance for Latinas navigating their professional journeys. Here are the three key takeaways from this empowering episode: Why Latinas should consider a career in engineering: Natalia passionately advocates for Latinas to consider studying engineering, highlighting it as a career path that provides not only a structured framework but also a methodology to think and operate effectively. How to navigate career pivots, especially in the context of innovation: Natalia emphasizes the importance of being prepared to pivot one's career in response to changing industries. She generously shares valuable tools and resources to help Latinas upskill and revitalize their careers, empowering them to adapt and thrive. How to build tenacity: Drawing from her own experiences, Natalia reflects on how her innate tenacity has served as her superpower throughout her journey. She attributes this resilience to her upbringing amidst challenging times, showcasing the power of determination in overcoming obstacles. Join us for an uplifting conversation filled with insights and encouragement as Natalia shares her remarkable story and invaluable advice.  Listen to the extended video version of this episode on our Youtube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com FOLLOW OUR SOCIALS Instagram: @alalatinapodcast Tiktok: @alalatinapodcast Youtube: @alalatinapodcast Facebook: A La Latina Podcast For partnership opportunities, click here.