There are many ways to slice an apple. Or peel an orange. Or for that matter, there are many ways to get from your house to the office or grocery store … and just as many to get back.  There are also many ways to approach influence marketing. If you’ve been listening and following along with Winflunce for any amount of time you know that we focus on influence marketing, without the R. While social media celebrities with big followings are one way to slice the influence apple, there are many other ways to ultimately persuade an audience to take action.  Sam Katz knows this. He is an influence marketing strategist and consultant. His history of work includes stints with Edelman and Publicis One. He and I happened to share the stage at the Influencer Marketing Show in New York last month. He led a panel discussion on creators and owning their own content in the world of unstable social networks.  We got to talking backstage about a few topics and I thought his take on how businesses and brands can approach influence from a bunch of different angles would make for a good conversation. He told me one thing he sees from clients a lot these days is they don’t know what they don’t know. And that is typically that there are many ways to go from start to finish with influence marketing. I asked Sam to join us today to talk about that topic along with a few others. He also has a current top-of-mind set of advice for brands and creators about content usage rights we’ll get into as well. He’s a smart one. And we’ll dig into more with Sam today on the show.  Links for this episode: Sam Katz on LinkedIn Sam Katz on Instagram Popsixle Scale UGC with CIPIO.ai This episode of Winfluence is presented by CIPIO.ai. We are helping brands transform their digital marketing with user-generated content videos and images at scale. Come see us at CIPIO.ai. If you want me to personally show you the platform and how we can solve your digital marketing performance problems with high-performing UGC, just go to jasonfalls.co/cipio … fill out that form and I’ll personally set up time to chat with you. Learn more about your ad choices. Visit megaphone.fm/adchoices